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Logo Standards

The UTHealth Houston logo is the visual representation of our identity as one of the nation’s most comprehensive health science centers.

Definition and Usage

UTHealth Houston logo

The UTHealth Houston logo should appear on all communications, print and digital.

Various configurations and file formats of the UTHealth Houston logo can be accessed via the UTHealth Houston Multimedia Library using your university-issued credentials. Users outside of the university may request access by contacting the Office of Public Affairs.

File formats

  • PNG: Transparent background, suitable for most anything created and distributed locally, such as presentations, documents, or digital content.
  • JPG: White background.
  • EPS: Vector file, able to be enlarged significantly without losing sharp edges. This format is best for high-end printed works, large posters and banners, embroidery, and other specialty items. Within EPS files, there are different color systems.
    • PMS (Pantone Matching System) files use Pantone spot colors.
    • CMYK (Cyan, Magenta, Yellow, blacK) files are intended for print, for ink on paper.
    • RGB (Red, Green, Blue) files use the same color system as PNG and JPG files.

All logo files have “safe space” built in. This is to ensure that typography, photos, diagrams, or other images do not touch, overlap, or overprint the logo.

If you have questions on what file format and color system you should use, please contact the Office of Public Affairs.

The UTHealth Houston brand exists not only on a building or document, but in the minds of our students, patients, faculty, and staff.

Color Combinations

Logo color options are shown here with backgrounds in the UTHealth Houston color palette.

UTHealth Houston School Logos

The logo of each of the UTHealth Houston schools follows all logo standards.

All UTHealth Houston school logos are also available for download in various configurations and file formats from the UTHealth Houston Multimedia Library using your university-issued credentials.

Usage Do’s and Don’ts

  • Position, proportion, and spacing

    DO keep the logo properly aligned. DON’T use the logo on an angle.

    Logo-dos-and-donts-tilt

    DON’T rearrange or reorder its elements.

    Logo-dos-and-donts-rearrange

    DON’T squeeze or stretch the logo.

    Logo-dos-and-donts-stretch-

    Do allow adequate “safe space” around the logo. DON’T put it in a box or shape restricting the surrounding safe area.

    Logo-dos-and-donts-restrict

  • Color and background

    DO use approved UTHealth Houston color options only.

    DON’T place the orange/gray logo on a background that is darker than a 10% value of black.

    Logo-dos-and-donts-darker-ten-percent-black

    DON’T place the white or orange/white logo on a background that is lighter than a 70% value of black.

    Logo-dos-and-donts-lighter-seventy-percent-black

    DON’T place the logo on a patterned background.

    UTHealth Logo Image with Blue Background and UTHealth Logo Image with Patterned Background

    DO be mindful of the photo area behind the logo. DON’T place the logo on busy photographs where all or part of it is difficult to see.

    UTHealth Logo Image with Orange Readable Pattern Background and UTHealth Logo Image with Busy City Background

Specialized Logo Requests and Co-Branding

UTHealth Houston branded logos for several departments, offices, centers, institutes, and university programs/organizations are available for download from the UTHealth Houston Multimedia Library. If a specific logo is not available, it can be requested through the Branding and Creative Services team in the Office of Public Affairs.

Following guidelines established in HOOP 116, University Brand Standards, no independent logos or images are allowed to represent schools, departments, or entities of the institution unless prior written approval is obtained from the Office of Public Affairs. 

The Office of Public Affairs will consult with the Office of Research and Academic Affairs and/or school academic affairs office to prioritize the needs and goals of university and school centers and institutes to determine the best branding approach.

Examples

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McGovern Medical School Department of Orthopedic Surgery logo

Specialized Logo Requests and Co-Branding

  • Logos for smaller entities

    UTHealth Houston branded logos for several departments, offices, centers, institutes, and university programs/organizations are available for download from the UTHealth Houston Multimedia Library. If a specific logo is not available, it can be requested through the Branding and Creative Services team in the Office of Public Affairs.

    Following guidelines established in HOOP 116, University Brand Standards, no independent logos or images are allowed to represent schools, departments, or entities of the institution unless prior written approval is obtained from the Office of Public Affairs. 

    The Office of Public Affairs will consult with the Office of Research and Academic Affairs and/or school academic affairs office to prioritize the needs and goals of university and school centers and institutes to determine the best branding approach.

    Examples

    Dunn

    McGovern Medical School Department of Orthopedic Surgery logo

  • Co-branded logos

    When the UTHealth Houston logo is coupled with another organization’s or institution’s logo in a co-branded relationship, approval must be obtained by both UTHealth Houston and that entity. For guidance on co-branding, please contact the Branding and Creative Services team in the Office of Public Affairs.

    In a co-branded logo, the UTHealth Houston logo should be displayed in a balanced visual relationship with other sponsors. If the joint relationship is used to co-brand an academic program, the academic header should take prominence above the co-brands. The co-brands should share equal visual and typographic weight. If the joint program website is hosted on a UTHealth Houston domain, the UTHealth Houston logo should be listed first.

    Logos may be separated with a black or gray thin linear rule or white space.

    Example

    UTHealth Houston UT Physicians logo

  • University seal

    The seal of The University of Texas Health Science Center at Houston may only appear on official documents (diplomas, acceptance/offer letters, transcripts) or other materials approved by the Office of Public Affairs. It may not be used on merchandise, websites, or social media of any kind. No school is permitted to create or use their own seal. For more information on the use of the seal, please contact the Office of Public Affairs.

Special Promotional Use

There are recommended minimum size guidelines for the UTHealth Houston logo to accommodate very small or detailed applications on apparel and promotional items, such as embroidery or etching. The horizontal version must be no smaller than 2.25 inches wide and the horizontal nested version must be no smaller than 2 inches wide. The stacked version must be no smaller than 1.25 inches wide and the stacked nested version must be no smaller than 1 inch wide. For more information and the proper file format, please contact the Branding and Creative Services team in the Office of Public Affairs.

Licensing

Following guidelines established in HOOP 8, Use of the University Name, Logo, or Seal, use of the UTHealth Houston name or logo, or any UTHealth Houston school name or logo, or any other representation of UTHealth Houston on merchandise offered for sale, resale, or to be given away is prohibited without written authorization of the Office of Public Affairs in advance of order placement. Requests should fully describe the requested use, merchandise and purpose. Once approved, a licensed vendor must be engaged to fulfill the order, and any graphic representation of UTHealth Houston and/or its entities used on the order must conform to UTHealth Houston Brand Standards. In order to place the university’s logo or name on merchandise for sale, resale, or as a gift, the vendor producing such merchandise must be licensed through The University of Texas System Trademark Licensing Office. All net trademark royalty income received by the university for sales of products bearing its trademark are set aside for scholarship programs. A current list of licensed vendors is available to view and download by clicking on The University of Texas Health Science Center at Houston from the UT System Institutions page.

Tapestry

UTH-orannge-tapestry

The tapestry may be used alone in specific circumstances, such as social media avatars, mobile app icons, website favicons, video “bugs” (corner watermarks), and a graphic element in conjunction with the UTHealth Houston logo.

The tapestry alone is NOT a registered trademark, and is NOT permitted to be used as a substitute for the UTHealth Houston logo.

It should be used only if the application would require the UTHealth Houston logo to be smaller than the minimum size and the UTHealth Houston affiliation is already present. For example, the tapestry could be used as an indicator on a map, with the entire logo also present. The color usage guidelines established for use of the UTHealth Houston logo also apply to the use of the tapestry, with exceptions for social media avatars.

The tapestry may also be used as a design element or motif in certain situations, e.g., a design element or motif in an external or internal campaign, a packaging design element, a service pin, or an element on a chart or graph. These uses would require permission from the Branding and Creative Services team in the Office of Public Affairs.

The minimum size for the tapestry is 0.375 inches wide. For a favicon, the .ico file can be 32x32 or 16x16 pixels.